It probably doesn’t need saying, but Facebook is the largest social network in the world. With over 1.7 billion people logging onto the site daily across a variety of different platforms, the average user ends up spending just under an hour on the platform each day...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?
Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?
As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
Hamburger menus are commonly used as a navigation menu on both desktop and mobile interface. But when to use / avoid them in web design?
Seven years since the banning of Facebook in China, Zuckerberg is still hung up on China. This week he has astonished millions of Facebook users with a video where he flaunts his Mandarin skills greeting people on the Lunar New Year. But it turns out that he might not even need to try to hard to win the heart of China.
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
Up until now brands had to create content, then push it with Facebook Ads, this way being sure their posts had the right visibility. Moreover, there was an irrefutable and unchallengeable Gospel: the more fans you have, the higher you are on people’s feeds.
Reminder emails for e-commerce: how to win your old friends back? What do e-commerce websites do to win their lost customers back? Certainly not by praying. Most of them use powerful and persuasive emails instead. There is a logical reason why marketers are still utilising email marketing to remind them of the abandoned carts. A ...
