It probably doesn’t need saying, but Facebook is the largest social network in the world. With over 1.7 billion people logging onto the site daily across a variety of different platforms, the…
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to…
According to Carnegie Melon, only one book has been distributed in more copies than the Bible — the IKEA catalogue. First appearing in the University of Washington’s student newspaper, the thought-provoking quote…
From L2’s recent study, Domino’s is a clear winner as online ordering has outpaced dining-in by 300%, hitting hard the local pizzerias. Over the past 8 years, the company’s stock price has…
Automotive digital marketing: From TV ads to Instagram Unless you’re loyal to a specific car brand, most of us seem to turn to the Internet to look for particular information and…
Hamburger menus: a brilliant solution to smaller screens? Whether you call it hamburger or sandwich (or pulled pork bun?), it essentially refers to a ‘list icon’. It is generally used as a…
Facebook in China Facebook might (still) need India. But what about China? Seven years since the banning of Facebook in China, Zuckerberg is still hung up on China. This week he…
Do Instagram ads yield better conversion rate? A few months ago we came across an interesting article that was worth a quick read: ‘Are Instagram ads more worthy than Facebook ads?’. In…
Here’s why Facebook See First is good for creative marketers “Content marketing” is the new “Content is King” – even though, as usual, buzzwords and jargon change, but the concept remains the same:…
Reminder emails for e-commerce: how to win your old friends back? What do e-commerce websites do to win their lost customers back? Certainly not by praying. Most of them use powerful and…
A few weeks ago, Ogilvy & Mather broke the tragic news: ‘Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012,…
Want to go viral? – Learn from Fiona in Stoke-on-Trent. Thousands of women posting their own selfies without any make-up on? If this was 20 years ago, when most of us were…
