1-Click Checkout: How To Provide Your Customers A Painless Buying Experience

No matter whether you sell hair accessories or the latest gadgets, you will want to make sure the buyer’s experience is as pleasant, convenient, and efficient as possible. One of the ways that this can be achieved is by implementing a one-click checkout option.

Below, we will reveal more about this solution, including the pros and cons associated with it so you can determine whether or not it is right for you.

What is a one-click checkout?

If you shop on Amazon, you are probably already familiar with one-click checkout. This happens when a consumer visits an online store, and they are able to purchase items with just one click. They do not need to add items to their cart, head to the shopping basket, and then click through numbers pages. Instead, they only need to fill out their information once. This is incredibly convenient, which is what the Internet is all about.

The benefits of 1-click checkout for eCommerce brands

One of the main reasons why one-click checkout comes highly recommended is because it can help your business to lower shopping cart abandonment rates. Shopping cart abandonment happens when people add products to their cart, but do not finish the checkout procedure. This can be incredibly frustrating for any business. However, with one-click checkout, you do not give your customers the opportunity to re-think their purchase, which is much more likely to mean a sale when everything is said and done.

It also enhances the user experience that your website provides. When you consider that more people use their smartphones to access the Internet than any other device, you see why it is critical to make the checkout process as simple and friction-free as possible. Following a lengthy checkout process is never fun on a small device. With one-click checkout, people will be able to checkout on their phones with ease.

You can also easily integrate one-click checkout into your social media shopping strategies. In-app shopping on Instagram, for instance, has become exceptionally popular. Being able to simply click on a photograph and checkout straight from the item’s image is one of the most effective ways to shop and make sales today.

The downsides of 1-click checkout

There are pros and cons associated with most things in life, and one-click checkout is no different. One of the downsides is a lot of people worry whether or not the checkout information is going to be correct. Will it be delivered to the right place? Will their preferred payment method have been chosen? You also do not usually get any customisation options when you go down the one-click route, for example, you cannot input a promo code, nor can you change your delivery preferences.

Also, if one-click checkout is not set up properly, it can actually end up making the process more long-winded, rather than making it easy and effective. This is because customers may need to get back in touch with your customer support for assistance if something has gone wrong and they need to make changes to their order. In cases like this, it can actually end up causing more harm than good.

Is one-click checkout right for your brand?

There are certainly some types of businesses that are going to be better suited to one-click checkout than others. If you have products that are straightforward and tend to have repeat purchases, one-click buying makes sense. For example, if you sell detox tea, this is the sort of product people buy on a continual basis, and so having a one-click checkout process would make your returning customers have a much easier shopping experience.

However, if you sell something that has a number of customisation options or tends to be a one-off purchase, one-click checkout probably won’t make as much sense. You can optimise the checkout experience in other ways to ensure it is efficient and effective.

Don’t forget that you can always give people the option of checking out via either means. They do not always have to be forced into one approach over the other.

What are the best 1-click checkout options?

There are a number of different options available to you if you are interested in one-click checkout for your website. This includes the following:

1. PayPal One Touch - It requires just three touches to complete this checkout process. It only takes around 33 seconds on desktop or 26 seconds on mobile. Plus, PayPal is a brand that consumers know and trust, which is always important.

2. Fast Checkout - ‘Fast’ is a solution that certainly does what it says on the tin! It literally only requires one click to checkout. If you do this on your desktop, you can expect to check out within just four seconds. On your mobile phone, it will only take two seconds. Impressive, right?

3. Apple Pay - Apple Pay is another good choice. It takes two clicks to make your purchase. On a desktop, this equates to around 21 seconds. On mobile, it will only take 10 seconds.

Give your customers a more convenient checkout solution with one-click checkout

So there you have it: an insight into one-click checkout and the benefits that are associated with it. The best thing to do is give your customers options without enhancing the complexity of the service you provide. Amazon is great in terms of inspiration for this sort of solution. One-click checkout and a traditional checkout are both available, meaning the choice is left in the hands of the customer.