The psychology of likes and shares in social commerce
‘Social media is about social science, not technology’
– @briansolis
This infographic lays out social commerce routed in social psychology.
Today, shopping and social cannot be separated.
Almost 81% of SMEs use social media. And 94% of them use social media for marketing purpose (Mashable).
What can psychological reasoning tell us? – It reveals a close relation between social media and shopping habits.
The psychology of likes
The infographic was made by TABJUICE. It was based on Robert Cialdini’s studies ‘that identified 6 universal heuristics that shoppers use’ in decision-making. (See more on Brian Solis.)
How do consumers behave when faced with uncertainty?
How are their decisions shaped by others?
Have a look at the infographic. And get some inspirations!
Infographic: Daily Infographic
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