14/07/2014 By Waka Reading Time: 2 Minutes

How to master SEO? – Ask Bruce Lee.

What can Bruce Lee teach you about SEO?

Surely he can’t teach you technical stuff. Everybody knows that Bruce was the master of Kung-Fu. But he wasn’t an ‘‘all-muscle-no-brain’’ type of guy.

He was also a dancer, a poet and a great philosopher.

The impact of his ideology and discipline is beyond the world of martial art. In fact, you can find some similarities between Bruce and SEO tactics.

Just forget that he is talking about the ultimate form of kicks and punches (because he is not!). It is more profound than that.

 

  • ‘‘I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.’’

A man trying to be best at everything often finds himself being good at nothing. On the other hand, a man specialised in one field in his life will eventually become the expert at what he does.

In SEO language, one should find the focus keywords as a part of SEO tactic. Why not use long-tail keywords/phrases to narrow down and reduce the competition (Hubspot)?

  • “It’s not the daily increase but daily decrease. Hack away at the unessential.”

Simplicity is the ultimate form of beauty. At least that is my interpretation of Bruce Lee’s famous quotes.

Life is complicated enough. So why should you make the readers’ lives even more complicated by squeezing everything into one page. People often face one common problem – too much content for very little time. Don’t overuse keywords, take out irrelevant info, and make it as focused as possible.

  • “Adapt what is useful, reject what is useless, and add what is specifically your own.

In addition to being relevant and useful to the readers, you should also add your own views to differentiate your page from others.

Let’s face it, whatever you are going to say on the Internet, you won’t be the first one. By adding your stories and reflecting your own experiences, however, you will make your page stand out from the crowd.

 

 

  • ‘To know oneself is to study oneself in action with another person.’

An opinion or view doesn’t mean much when it stands by itself. Values and opinions are relative. They become significant only when they are compared, tested and challenged by someone else.

Take a step further by encouraging interaction and discussion with visitors on your page. Online conversations will make your blog and website appear fresh and relevant on search engines (Coppyblogger).

  • ‘Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind.’

Ok, what is your take on this one in the context of SEO?

My interpretation is simple: make your page responsive!

A responsive website is much easier to read, making it more preferable for smartphone and tablet-users (Hubspot). Besides, Google prefers mobile-optimised websites on search results.

  • Final thoughts

I don’t know much about – and I’m definitely not a master – in martial arts. In fact I even struggled to open a jar of Blueberry jam this morning.

But I still find Bruce’s philosophy relevant to what I do, or even to my life in general. Many of his quotes are actually telling us the importance of simplicity. Simplicity is, paradoxically, also a very profound and complex thing to achieve. Because you need to communicate something intricate and uttermost in the simplest and minimum way.

So, here is the final advice from Bruce.

‘’Be water, my friend.’’

In other words, be flexible, open-minded and allow space for creativity. Because, as you know, SEO is not science.

What do you think?

Appnova is a digital agency specializing in web design, UX, e-commerce, branding, digital marketing and social media.

Keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Images: empireonline.com

 

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