Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game.
From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one.
Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!).’
Simply go to Burberry Kisses to send a letter sealed with your kiss. Once there, capture your kiss – or do it on your iPhone, by caressing the screen with your lips, for instance – and some lucky girl/boy will see your love fly away to reach her/him.
Here’s the YouTube video that explains how things work.
But there is a tiny detail. Have a look at the comments to the post on The Next Web, and you will notice that some user posted a link to a very very very similar experiment: Send your Kiss! Caresse by L’Oréal.
Here’s a screenshot.
And the video.
What do you think?